We led a rebrand for a consumer platform that had outgrown its first identity—audit, message, design, and a rollout the teams could run.
Perception lagged the product. We started with customers and staff, not a mood board. The new system had to work in-app, in ads, and in a sales deck. We wrote the message first, then designed to that sentence.
Syndicate ran a brand audit, a short audience study, and a three-option route. Leadership picked one. We delivered a name lock-up, colour, type, and a 12-week rollout plan with owners in marketing and product. Engagement on owned channels rose in the first quarter. Internal teams finally used the same words for the same offer.
We led a rebrand for a consumer platform that had outgrown its first identity—audit, message, design, and a rollout the teams could run.
Discovery in the first two weeks, a written plan with owners, then a weekly review until the first result showed in the numbers.
A named client sponsor and a Syndicate lead. Work without an owner did not start.
Syndicate ran a brand audit, a short audience study, and a three-option route. Leadership picked one. We delivered a name lock-up, colour, type, and a 12-week rollout plan with owners in marketing and product. Engagement
